Digital Marketing and Technoprenuership Workshop
The course, digital marketing and technopreneurship, aims to provide concepts and case studies for a holistic and in-depth understanding of technopreneurship and digital marketing as a field of study and practice. Moreover, the course is also a workshop that introduces tools and skills essential to becoming a technopreneur, one who can leverage on technology to turn ideas into an innovative and disruptive business enterprise.
(1) Digital marketing and technopreneurship concepts
(2) Familiarization of the various processes involved in managing a technology-based start-up
(3) A business concept (plan) for technology-based enterprise
(4) Digital Marketing and Minimum Viable Technology Product (MVTP)
(5) Execution of a business pitch for a technology-based business and Innovation