Digital Marketing and Technoprenuership Workshop


Course Description:
The course, digital marketing and technopreneurship, aims to provide concepts and case studies for a holistic and in-depth understanding of technopreneurship and digital marketing as a field of study and practice. Moreover, the course is also a workshop that introduces tools and skills essential to becoming a technopreneur, one who can leverage on technology to turn ideas into an innovative and disruptive business enterprise.

Learning Outcomes:
(1) Digital marketing and technopreneurship concepts
(2) Familiarization of the various processes involved in managing a technology-based start-up
(3) A business concept (plan) for technology-based enterprise
(4) Digital Marketing and Minimum Viable Technology Product (MVTP)
(5) Execution of a business pitch for a technology-based business and Innovation



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